"Light Outdoor" Trend Sweeps the Market, with Women and Youth as Key Drivers

Belongs to category： Industry News

Published Time： 2026-05-21

Summary： As national fitness awareness awakens, outdoor activities have evolved from niche hobbies to a mass lifestyle.

As national fitness awareness awakens, outdoor activities have evolved from niche hobbies to a mass lifestyle.

Data shows that the number of outdoor sports participants nationwide has exceeded 400 million, with "urban light outdoor" becoming the hottest scenario—daily commuting and city walks accounting for a significant share.

Demographically, young people and women are the absolute main drivers, with Gen Z making up over half of the participants and female sales accounting for nearly half.

This trend is prompting footwear and apparel brands to place greater emphasis on aesthetic value, lightweight design, and a balance between professional performance and lifestyle aesthetics in their product development.

Keywords： "Light Outdoor" Trend Sweeps the Market, with Women and Youth as Key Drivers

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