The Footwear Industry Enters the Era of "Standard Wars" as Domestic Brands Vie for Influence

Belongs to category： Industry News

Published Time： 2026-05-21

Summary： In recent years, domestic sports brands have shifted their focus from merely competing for market share to setting industry benchmarks.

In recent years, domestic sports brands have shifted their focus from merely competing for market share to setting industry benchmarks. The country's first national standard for footwear quality grading has been officially implemented, classifying shoes based on indicators like water repellency, waterproofing, and breathability.

This pushes companies to move beyond simple "compliance" toward genuine "quality competition." Meanwhile, the nation's first quality standard innovation alliance for the sports industry—integrating production, academia, research, testing, and application—has been established. Over the next five to ten years, it plans to focus on cutting-edge areas such as new materials, new processes, and sustainability, aiming to become a global hub for standard innovation and helping domestic brands gain more influence in international competition.

Keywords： The Footwear Industry Enters the Era of "Standard Wars" as Domestic Brands Vie for Influence

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