As global environmental policies tighten and consumer awareness of sustainability fully awakens, the footwear industry is accelerating its transition toward being greener and more low-carbon.
As a global hub for athletic shoe production, several domestic footwear manufacturing clusters are undergoing a profound transformation from "manufacturing" to "smart manufacturing."
"Light Outdoor" Trend Sweeps the Market, with Women and Youth as Key Drivers
As national fitness awareness awakens, outdoor activities have evolved from niche hobbies to a mass lifestyle.
Nation's First "Design Guidelines for Arch-Healthy Shoes" Issued, Focusing on Foot Biomechanics
With rising public health awareness, functional footwear is gaining popularity.
First "Commuter Shoe Industry White Paper" Released, Setting Benchmarks for a Niche Market
Addressing the pain points of over 300 million core commuters—such as foot pain from walking, friction during crowded commutes
The Footwear Industry Enters the Era of "Standard Wars" as Domestic Brands Vie for Influence
In recent years, domestic sports brands have shifted their focus from merely competing for market share to setting industry benchmarks.
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